Best Video Types to Post on TikTok

One of the most widely used social media platforms in the world, TikTok has quickly gained popularity. More than 4.4 billion people have downloaded it, making it the most popular app in 2022. A growing number of creators have flocked to the platform as the app has gained in popularity. But once they’ve downloaded the app and made a profile, new users frequently ask the same question: what kind of content should I create?

It can be difficult to choose which types of videos will garner you the most views and be the most useful for your marketing strategy when scrolling through the overwhelming amount of content on TikTok. We’ve compiled a list of the top kinds of videos to upload to TikTok as a result. Continue scrolling!

Videos Using Popular Sounds

Making videos based on popular sounds is one of the best types of video content to produce for TikTok. On TikTok, sounds are very important, and it’s very common for creators to use a well-known sound in a video while adding their own unique spin to it.

Naturally, you need to research which sounds are popular on TikTok in order to produce this kind of video. Simply open the Add Sounds section to see a comprehensive list of the most popular sounds. Select one, then get to work!

Tasks on TikTok

On TikTok, challenges are very popular, just like on many other social media platforms. No one among us can possibly have forgotten the Ice Bucket Challenge. We’re willing to wager that if TikTok had existed back then, ice bucket challenge videos would have been posted left and right.

Although there are many different challenges available on TikTok, many of them are actually branded challenges made by businesses to raise brand awareness. Just a few examples include the #PepsiCanBalance and #GuacDance (by Chipotle). These contests have a propensity to become popular online and even cross platforms.

When it comes to TikTok challenges, you can make videos in which you take part in popular challenges and make use of the relevant hashtags. You can even make your own branded hashtag challenge if you want to go one step further, and see if it takes off on the platform.

Using Trending Hashtags to Create Videos

TikTok has a Discover section where you can view trending videos and hashtags, similar to Twitter. Like Twitter, this is a fantastic place to see what’s trending locally and to begin preparing your content strategy.

Check out the TikTok hashtag #seashanty for a great example of how to find trending video topics. Just one of the videos you’ll see is shown below:

The hashtag #summerofgaming is currently popular and can be found in the Discover section. This is what you’ll find if you click on that hashtag.

Picking a few really popular hashtags and a few less popular ones is the best strategy when posting your TikTok. It’s a good idea to use trending hashtags that are ranking highly because you can potentially reach a sizable audience this way. But you must also keep in mind how fiercely competitive these hashtags are.

It is therefore advisable to use a few less well-liked hashtags. You have a better chance of being noticed by those people even though they may not be paying as much attention to them. A good way to increase the visibility of your content is to mix up trending hashtag videos.

Collaboration Videos with Influencers

A great way to increase your audience and reach is to connect with and work with a well-known TikTok creator. Working together will give you access to their audience and the chance to blend your style with their particular ideas and style.

Spend some time coming up with content ideas with the influencer before you decide to contact them about working together on a video. You have a lot of creative freedom when it comes to making influencer collaboration videos. Decide what kind of content would work for both of your audiences and styles by taking your time.

Videos of lip synching

Lip-syncing videos and dance videos were actually the first kinds of content that TikTok became well-known for. And even though the platform has changed since then and a variety of different video formats have also gained enormous popularity, it has never strayed from its foundation. Lip-syncing videos continue to be some of the most popular TikTok videos, and they appear to be an essential and enduring component of the TikTok ecosystem.

There is a lot of room for creativity in lip-sync videos, despite the fact that they might initially appear to be all the same. You can incorporate dancing, reenact specific moments from the original video, or give a currently popular lip-sync your own special spin. You can experiment and get creative with your lip-sync videos. These are typically the ones that are hyped the most.


We promise that there is some kind of tutorial video you can make on TikTok, regardless of the type of account you have. And these videos perform incredibly well on TikTok. Actually, #tutorial has received around 75.6 billion views on TikTok.

Everyone desires to expand their knowledge! You can use TikTok to make a tutorial come to life no matter what your brand is all about. When it comes to tutorial videos on TikTok, the possibilities are endless, whether it’s arts and crafts, cooking, makeup, dance moves, exercise advice, product demos, or something completely different.

Christopher Helman

Christopher Helman is a top-quality technology, business, and game niche writer and currently working with forbestechnews as a full-time content writer.

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